Horse on the Lo o se & Cai din Rai collaboration

For our blanket and t-shirt series, we used the Transylvanian landscape as a background, a unique rural and unspoiled natural setting.

Our goal was to put together two photo sessions, one that would present our t-shirt collection, and a second one, which would showcase our blankets in a lifestyle setting. We contacted the Cai din Rai team to see what we could achieve, and how we could best feature this beautiful wilderness.

 We used two different locations for the photo shoots, the most beautiful and patient horses, as well as two very talented photographers, whose shots perfectly captured that moody feeling we wanted for our images.

Since these were product shoots, there was a challenge to highlight the product’s design and illustration in each captured frame, a thing for which the help of Cai din Rai’s team members was priceless. They paid constant attention to this aspect, helping at times to rearrange the product so that the drawing is best displayed.

We were impressed with the quality of the images, the staff’s dedication and the overall fun and relaxed atmosphere surrounding our sessions, and we will definitely return to this incredible place.

Photo credits: Elena Zamfir, Scridon Toader